Doing Business in Emerging Markets
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Aim and purpose
In pace with the increasing importance of emerging markets in nowadays’ global economy, this course provides students with comprehensive knowledge of doing business in emerging markets based on the theoretical background and real-life practices. The course focuses on large-size emerging economies (e.g. China), but it also covers other smaller-size emerging markets from other regions of the world. The course contributes up-to-date knowledge about the different markets and the options of doing business in these markets. Thus, students will gain a strategic vision of the global emerging market and insights on the latest business mechanisms of these parts of the world. At the end of the course, students will also develop an overall awareness of theoretical and practical aspects of international business negotiations in selected emerging markets.
It is the aim that students gain in-depth knowledge of emerging markets’ major characteristics, development path, latest investment trends, internationalization strategy and its role in the global economy and skills in applying relevant theories and methods to analyze business environments in an emerging market context and use the results in negotiating business activities. The course should provide students with an entrepreneurial thinking of doing business in emerging markets from the perspective of bringing advanced Scandinavian products and services to the emerging markets and should give the students competences to evaluate and negotiate business opportunities and activities in emerging markets.
Content
The course contains the following key themes:
- Introduction to emerging markets
- Formal and informal environments in emerging markets
- Opportunities and threats in emerging markets
- Companies from emerging markets
Analyses of selected emerging markets
- Doing business in selected emerging markets
- Business negotiations in emerging markets
Learning goals
To achieve the purpose of the subject, the learning goals of course is that the student obtains knowledge of the subject topics to be able to:
- Identify and describe the latest development of emerging markets.
- Describe and analyze the formal and informal business environments and regional differences in the emerging markets based on the analysis of a specific industrial sector.
- Apply the methods and theories in the course to analyze the possibilities and strategies of entering various emerging markets through firms’ longitudinal development.
- Apply entrepreneurial lenses to generalize the business opportunities in emerging markets.
- Analyze how cross-cultural issues play a role in negotiating international business deals in emerging markets.
Analyze and handle issues and problems related to international business negotiations in emerging markets.
Literature
For example:
S. Tamer Cavusgil Pervez N. Ghauri Ayse A. Akcal (2013). Doing Business in Emerging Markets (2nd edition). SAGE Publications. ISBN 978-1-84920-154-4.
Pervez N. Ghauri Jean C. Usunier (2003). International Business Negotiations (2nd edition). Pergamon Press: London. ISBN 0-08-044292-7.
Cases:
2 selected cases will be announced during the course. There might be more cases to be discussed during the course.
Teaching Method
The course has an applied orientation and involves elements such as active discussions, group works, video learning, empirical case studies, and roleplay exercise.
To enable the student to achieve the learning goals of the subject, the instruction is planned as following:
- In-class lectures provide both theoretical and practical contents of the topics.
- In-class discussions, group works, and roleplay exercise develop the students' cross-cultural skills, negotiation skills, analytical skills and critical thinking.
- In-class video learning and case studies provide students a wider and empirical view of the subject.
- Two workshops guide students to gain intensive knowledge on a specific theme. The results of workshops shall be presented by each group.
- Two consultation sessions provide students opportunities of discussing unclear topics and assist them to better apply in-class knowledge to business practices.
- A group project and presentation leads students to summarize the learning results.
For the group project, each group must choose a company. The students must, by applying the subject´s concepts, theories, models and methods analyzes its internationalization or negotiation capability and develops a market entry strategy or a negotiation strategy for the chosen company. By fulfilling this task, students enhance their competences in application of the theory in the course for analysis and solving of a problem. Therefore, the group project plays an essential role in supporting the student in reaching the learning goals of the course.
Workload
Scheduled classes:
2 times 2 lectures per week in 11 weeks.
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These teaching activities results in an estimated distribution of the work effort of an average student as follows:
Lectures: 44 hours.
Preparation: 106 hours.
Workload in connection to the exam: 15 hours.
Group project: 45 hours.
Workshops: 60 hours.
Total: 270 hours.
Examination regulations
Exam - Written report
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Location: Home assignment.
Internet Access: Necessary.
The students, in groups of 3-5 students must have completed written report and a presentation by the given deadline.
It must appear in clearly in the report for which sections, each student is responsible to allow individual grading.
The grading is based on an overall assessment of the report and the performance at the presentation.
The teacher can decide on deviations concerning group size and deadline for handing in.
Supplemental information on reexam in the same term:
Revised report based on instructions from the examiner.
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The examination has two parts: A written report with presentation (in groups) and a home assignment which must be done individually. The grade is calculated as a weighted average of the grade for the written report (30%) and the home assignment (70%).
To pass, the student must have achieved an average of at least 02 without rounding up. The partial grades -3 and “U” may not be included. The partial grade 00 cannot be improved, if the student already participated in both examinations and achieved an average of 02 or more as described above.
EKA
Exam - Take-home assignment
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48 hours.
Individual home-assignment.
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Assignment handover
Assignment handin
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Additional information
Location: Home assignment.
Internet Access: Necessary.
The examiner will provide two case companies, one with its operational and strategic problems in doing business in emerging markets and the other one with its problems and challenges in negotiating business deals in emerging markets. Each student is required to provide solutions for one of the two companies in a written format. The grading will be done based on the extent to which the contents of the report meets the learning goals.
Re-exam: Two new case companies will be provided by the teacher.
The grading will be done based on the extent to which the contents of the report meets the learning goals.
Supplemental information on reexam in the same term:
Re-exam: Two new case companies will be provided by the teacher.
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The examination has two parts: A written report with presentation (in groups) and a home assignment which must be done individually. The grade is calculated as a weighted average of the grade for the written report (30%) and the home assignment (70%).
To pass, the student must have achieved an average of at least 02 without rounding up. The partial grades -3 and “U” may not be included. The partial grade 00 cannot be improved, if the student already participated in both examinations and achieved an average of 02 or more as described above.
EKA
External comment
Courses offered
Offer period | Offer type | Profile | Education | Semester |
---|---|---|---|---|
Fall 2018 | Optional | Market Anthropology (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Mandatory | Marketing, Globalization and Culture | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | 1 |
Fall 2018 | Mandatory | Market Anthropology (ikrafttræden pr. 1. september 2016) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | 1 |
Fall 2018 | Mandatory | Global Marketing and Consumer Culture | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | 1 |
Fall 2018 | Optional | Global Logistics and Supply Chain Management - Accounting Combination | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Brand Management and Marketing Communication | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Human Resource Management (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | International Business and Marketing (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Accounting and Finance | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | International Business and Management (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Management of Innovation Processes | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Strategy and Organization (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Global Logistics and Supply Chain Management - Organization Combination | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | Fall 2018 | Exchange students |