Globalization Processes
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Overall description learning objectives
Learnings objectives - Knowledge
Students should
- know and understand the many complex issues involved in globalization processes, such as the interplay of the global and the local, or globalization, with special attention to business and consumer culture.
- know and understand general sociological and anthropological theories pertaining to globalization as well as more specific business and marketing related academic articles that discuss globalization processes.
Learning objectives - Skills
- define a relevant market phenomenon (within the thematic frames given by the lecturer), analyse it by discussing and synthesizing the readings of the course, and reflect upon the implications for marketers, consumers or other market agents.
Learning objectives - Competences
- independently develop a (short) research problem, and to write a structured research paper discussing the problem from a theoretical angle (using secondary data only).
- interact with their peers, by providing mutual constructive feedback on (research) papers.
- critically evaluate their own and others’ work.
Content
- •Economic, Political and Cultural globalization
- Globalization and its historical legacy
- Globalization and Modernity
- Localization and globalization
- Risks, pitfalls and losers of globalization
- Global markets and consumer culture
- Global business practices
- Global marketing (branding and advertising)
- Cosmopolitanism
- Anti-globalization
Forms of instruction and work
Lectures and class/group discussions on the basis of preliminary readings, including a Question- and Answer session.
Peer feedback in relation to the term paper. Peer-to-peer interactions primarily focus upon the formulation of problem statement, introduction and paper outline. The interactions between students should have the shape of mutual written feedback and must take place on Blackboard.
Workshops for discussion of student term papers. The workshops combine peer feedback and teacher feedback. Only students who have fulfilled their obligations in online peer feedback (mentioned above) can participate in the workshops.
The teaching is planned and performed in a way that supports active learning and activating teaching. Different types of activity are implemented in accordance with the principles of the Humanities model in § 14. At the beginning of the course the teacher informs the students of the plan for the study activities. Reservation is made for changes in size of groups, rooms and other practical circumstances.
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Examination requirements
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Description
The examination is constituted of an individual research paper, discussing a specific global business case using the course theories about globalization processes.
Open home assignment. The teacher lays down a thematic framework within which the assignment should be written. The specific topic for the assignment is chosen by the student in consultation with the teacher.
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Timetable for the course
Further information
- Online peer learning on Blackboard5 hours
- Workshops 3 hours in 8 workshops (20-25 students each)
- Feedback, Question and Answers sessions4 hours
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Du skal være opmærksom på, at UVA-nummeret på denne fagbeskrivelse derfor ikke stemmer overens med den UVA, du finder på tilmeldingsblanketten i Selvbetjeningen. Du skal kigge efter UVA 7700471 på tilmeldingsblanketten i Selvbetjeningen.