Advanced Brand Management
Course ID
Course Title
Teaching language
ECTS value
Responsible study board
Date of Approval
Course Responsible
Offered in
Level
Offered in
Duration
Mandatory prerequisites
Recommended prerequisites
Aim and purpose
Content
Learning goals
Description of outcome - Knowledge
Description of outcome - Skills
Description of outcome - Competences
Literature
Teaching Method
Workload
Scheduled classes:
3 hours a week for 15 weeks (45 hours in total).
____
Expected student workload (SAT):
Participation in lectures 45 hours
Preparation for lectures 170 hours
Compulsory activity 20 hours
Preparation for exam 30 hours
Final Exam 5 hours
Examination regulations
Exam - Exam condition + Final exam
Name
Timing
Exam: January.
Tests
Exam - Exam condition
Name
Form of examination
Censorship
Grading
Identification
Language
Duration
Active participation in a group presentation.
The group presentation is done in groups with up to 5 students per group.
Length
Examination aids
Assignment handover
Assignment handin
Additional information
Active participation in a group presentation in class of a subject from the course curriculum chosen by the group. The teacher decides form and time for the presentation.
With reference to the stipulations of the grading system and taking account of the form of examination and the level of a postgraduate course, emphasis is placed on the degree to which the students’ performance lives up to the aims and objectives described above. In addition emphasis is placed in the assessment on the degree to which students have mastered the general competences described.
Additional information on reexam in the same exam term:
If the student does not pass the prerequisite, it is necessary the he/she will participate in another presentation and pass, before participating in the re-examination of the final exam.
EKA
Exam - Final exam
Name
Form of examination
Censorship
Grading
Identification
Language
Duration
Length
A maximum of ten pages.
The exam is done individually.
Examination aids
Assignment handover
Assignment handin
ECTS value
Additional information
Location: Home assignment.
Internet access: Necessary.
With reference to the stipulations of the grading system and taking account of the form of examination and the level of a postgraduate course, emphasis is placed on the degree to which the students’ performance lives up to the aims and objectives described above. In addition emphasis is placed in the assessment on the degree to which students have mastered the general competences described.
Prerequisites
Type | Prerequisite name | Prerequisite course |
---|---|---|
Exam | B150068112, Exam - Exam condition | B150068101, Advanced Brand Management |
EKA
External comment
If a student does not meet the established university prerequisites for taking the exam, he or she has used one examination attempt, unless the University has made an exemption due to special circumstances.
Courses offered
Offer period | Offer type | Profile | Education | Semester |
---|---|---|---|---|
Fall 2018 | Optional | Strategy and Organization (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Arabic language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile Global Marketing Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS Spanish language profile International Market Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS German language profile Human Ressource Management | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Optional | MA Negot 120 ECTS English language profile International Relations | Master of Arts (MA) in Business, Language and Culture | Odense | |
Fall 2018 | Mandatory | Brand Management and Marketing Communication | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | 1 |
Fall 2018 | Optional | Human Resource Management (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | International Business and Marketing (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Market Anthropology (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Global Marketing and Consumer Culture | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | International Business and Management (ikrafttræden pr. 1. september 2017) | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Optional | Management of Innovation Processes | MSc in Economics and Business Administration | Master of Science (Msc) in Economics and Business Administration | Esbjerg, Soenderborg, Slagelse, Odense, Kolding | |
Fall 2018 | Mandatory | MA Negot 120 ECTS English language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | 1 |
Fall 2018 | Mandatory | MA Negot 120 ECTS German language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | 1 |
Fall 2018 | Mandatory | MA Negot 120 ECTS Arabic language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | 1 |
Fall 2018 | Mandatory | MA Negot 120 ECTS Spanish language profile International Communication Management | Master of Arts (MA) in Business, Language and Culture | Odense | 1 |
Fall 2018 | Optional | Cand.merc.aud. - Odense - 140 ECTS - HD-R (sidste optag 1. september 2017) | Master of Science (MSc) in Business Economics and Auditing | Master of Science (MSc) in Business Economics and Auditing | Odense, Kolding | |
Fall 2018 | Optional | Cand.merc.aud. - Odense - 120 ECTS (sidste optag 1. september 2017) | Master of Science (MSc) in Business Economics and Auditing | Master of Science (MSc) in Business Economics and Auditing | Odense, Kolding | |
Fall 2018 | Optional | Cand.merc.aud. - Odense - 140 ECTS - HD-F (sidste optag 1. september 2017) | Master of Science (MSc) in Business Economics and Auditing | Master of Science (MSc) in Business Economics and Auditing | Odense, Kolding | Fall 2018 | Exchange students |
Teachers
Name | Department | City | |
---|---|---|---|
Anna Schneider-Kamp | anna@sam.sdu.dk | Odense | |
Johanna Gollnhofer | johanna.gollnhofer@sam.sdu.dk | Odense | |
Mikkel Nøjgard | mikk@sam.sdu.dk | Odense |